Supporting insurer-pharma partnerships in Asia
The problem
- Our client was a leading bio-pharmaceutical firm with a range of therapeutic products spanning bone health, cardiovascular and oncology areas. As part of their ongoing market access efforts, the client wanted to explore the opportunity created by a rapidly expanding private insurance market in Asia.
- Asia Care Group were commissioned to assess the potential market access opportunities for the client in relation to private health insurance, evaluate the structure of the market and develop the client’s value proposition for use in facilitated introductory meetings.
What we did
- Undertook a review of the health insurance landscape in a number of Asian markets to assess how the market was evolving and the opportunities this created for the client
- Developed the client’s value proposition, specifically evaluating the types of partnership that could work in relation to their product suite and the needs of insurers
- Shortlisted insurers for targeted meetings to explore possible collaborations. Introduced the client to insurers and helped position their products appropriately
The result
- The client has a solid understanding of the dynamics of the private health insurance sector, and how to position their product range in relation to payors.
- The client has evolved partnership models with three leading private health insurers, and both parties are now looking at commercialisation of the collaboration