HK Healthcare Market access support for the UK Government

The problem

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  • UK Trade and Investment was the UK Government’s official vehicle for improving trade and investment between UK companies and overseas businesses and Governments. They had a priority focus on healthcare and were keen to improve partnership, trade and investment between the UK and HK in this sector. 
  • Asia Care Group were commissioned to undertake a thorough market assessment in order to identify opportunities, market entry concerns or regulatory limitations. From this, ACG further advised priority focus areas and routes-to-market. Further, the client requested support to engage key Asia-based healthcare decision-makers and facilitate events/introductions to commercialise potential opportunities.

What we did

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  • Desktop review of UKTI’s current healthcare pipeline and key service offerings in HK. Full market assessment of the changing healthcare environment, with definition of the risks, issues and opportunities created.
  • Delivery of c.20 1:1’s and 10 small group sessions with prospective Asian based partners to identify their current/future needs and assess opportunity areas/hard opportunities for UK companies to add strategic value and meet sector needs. 
  • Sector mapping of opportunities across healthcare infrastructure, education and training and health service delivery. Quantification and prioritisation of these (value and feasibility). Appraisal of market-access concerns and competition landscape to further inform the go-to-market strategy for each opportunity, and how to approach these (buy, build, partner)

The result

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  • Identification of over 800mil (GBP) of business opportunities for UK healthcare companies. Quantification/removal of unqualified opportunities from the HVO calculations to ensure better reporting of the true scale of opportunity
  • Development of a market study report, outlining opportunity categories, market sizing, regulatory or market access concerns and competition issues.